Solar City

Solar City

Headquarters
393 Vintage Park Drive, Suite 140
Foster City, CA 94404
Phone: 650-638-1028
Fax: 650-638-1029

About
SolarCity exists to energize our world with clean affordable solar energy.

SolarCity understands that the environmental impact of energy production is one of the greatest challenges that our planet will face in the near future, and they are committed to doing our part to alleviate this impact with solar power systems. Their mission is to make solar power the workhorse of the world’s energy production, and we intend to accomplish that one installation at a time.

SolarCity believes that individual energy choices have a direct and measurable effect on the health of the environment, and they are committed to providing sustainable, cost-effective solar solutions for many applications, from a single-family home to a commercial property. Through their business, they strive to reduce the effects of global warming and environmental degradation by enabling the mass market to obtain clean solar energy in an economically viable way.

The SolarCity team has decades of collective experience in solar system design and installation. Their extensive knowledge and industry qualifications allow us to handle projects of any size and scope. We carry a C-46 Solar , C-10 Electrical and B General Contractor’s License and our State Contractor’s license number is 888104.

They offer a bundled set of technologies and services that make it easy to switch to solar. When you choose SolarCity, you not only select a company with a proven track record, but you also help to power the planet with clean, renewable energy.

SolarCity Commercial PowerStations are made up of the following components:

  • Solar Panels. Solar panels are made up of photovoltaic cells, which convert sunlight into DC power.
  • Inverter. An inverter is a device that converts DC power from the solar panels into the standard AC power that is used in your facility.
  • Electric Panel. The electric panel, or breaker box, contains the fuses and breakers that distribute electricity throughout your facility.
  • Utility Meter. The utility meter measures the flow of electricity between your facility and the utility grid.
  • Utility Grid. The utility grid is the network of distribution wires that is maintained by your local electric utility. You will remain connected to the grid after your solar system is in place.
  • SolarGuard Monitor. This device continually tracks the performance of your solar system and reports the data to us so that we can make sure your system is producing solar energy at optimum levels.
  • Your SolarCity PowerPortal. After your system is installed, you can log in to our secure web site to check your system performance, as reported by the SolarGuard Monitor. Find out how much power your system is generating any time you like.

Management Team

Lyndon Rive – Founder, Chief Executive Officer
Prior to SolarCity, Lyndon founded Everdream, the industry leader in software and services for large-scale distributed computer management. Lyndon’s leadership and business development expertise lead Everdream to a market leadership position for which it was acquired by Dell. Lyndon played a major role in negotiating supply relationships, forming valuable channel partnerships, and business model development within 4 years.

Peter Rive – Founder, Chief Operations Officer
Peter has held several senior technology positions throughout his career focusing on streamlining operational activities through the use of advanced software. Before he co-founded SolarCity, Peter held the position of Chief Technology Officer at Everdream, where he designed a software platform to centralize computer management. Everdream was recently acquired by Dell with the intent of using this technology to manage and control millions of its computers.

Elon Musk – Chairman
Elon Musk is the founder and CEO of SpaceX – a space launch vehicle company. SpaceX is the third company founded by Elon. Prior to SpaceX, he co-founded PayPal, the world’s leading electronic payment system, and served as the company’s chairman and CEO. PayPal went public in early 2002 and was sold to eBay later that year for $1.5 billion. Elon’s first company was an Internet software company called Zip2. He co-founded Zip2 in 1995, serving initially as CEO and then as CTO. Zip2 was sold to Compaq in 1999 for over $300 million in an all cash transaction. Elon has a strong interest in green technology. He is chairman of the board and the primary investor in Tesla Motors, a new all electric American car company. In addition, he is a trustee of the X Prize Foundation and the Musk Foundation, both of which have a strong interest in promoting renewable and environmentally friendly energy technologies.

Charles Ferer – Chief Financial Officer
Charles Ferer is responsible for Accounting, Finance, Banking and Human Resources at SolarCity. He brings over twenty years of experience in leadership roles at high growth companies in a variety of industries, including such consumer products and financial services companies as PepsiCo, GAP, Inc, Transamerica and Central Garden and Pet. Mr. Ferer was recently Group CFO at Central Garden and Pet. Previously, from August 2001 to May 2006, he was CEO and President of MaxEx, which provided supply chain and logistics outsourcing services to mid-sized businesses. Mr. Ferer also worked as CFO of Color Spot, a Kohlberg private equity company, CFO of Old Navy and Vice President of Strategy/M&A at Transamerica Real Estate Information Companies. Mr. Ferer holds an MBA in Finance from Indiana University and a BA in Economics from the University of Puget Sound.

David Arfin – VP, Customer Finance
David Arfin is a serial entrepreneur with strong financial, business development, and marketing skills. David founded FirstEnergyFinance.com (acquired by SolarCity), was co-Founder and CEO of GlooLabs, Inc (acquired by Cisco Systems), co-Founded Flywheel Communications, and was Founder and CE of CLE Group (acquired by Practicing Law Institute). Prior to launching companies, David was a Lobbyist in Washington DC for the Association of American Universities, a Coro Fellow in Public Affairs in Los Angeles and an Intern in the Israeli Knesset. David received an MBA from Stanford, an MA in Public Policy Analysis from the Claremont Graduate University, and a BA in Political Science from UCLA, where he was elected Phi Beta Kappa and a regular of Pauley Overnighter Club. David served as President of the Board of the Gideon Hausner Jewish Day School and is a utility infielder for the SolarCity Sluggers.

Diana Helfrich – VP, Marketing
As SolarCity’s vice president of marketing, Diana is responsible for the company’s marketing, branding, communications and community programs. Diana has spent the last twenty years driving growth for both public companies and early-stage technology companies that have achieved market success through Initial Public Offerings. She has held a variety of executive positions, including vice president of marketing for BigBand Networks—a leading provider of video networking solutions to service providers worldwide, and vice president of marketing for Copper Mountain Networks—a pioneer of DSL technology. Diana has also worked in marketing roles at Autodesk, Wells Fargo and the Council on Education in Management. Diana holds a bachelor’s degree from the University of California at Berkeley and an MBA from St. Mary’s College
.

John Lefebvre – Managing Director, Sales & Business Development
John is responsible for SolarCity’s sales, regional development, and partner relationships. At Lam Research Corporation, Mattson Technology and General Electric, John grew product divisions into muti-million dollar organizations. John has a BS in Electrical Engineering from Clarkson University, a MS in Electical Engineering from Syracuse University and a MBA from the University of British Columbia and ESADE. John is committed to the advancement of renewable energy technologies and has spent countless hours advising renewable technology startups, consulting for venture capital firms and volunteering with GRID alternatives, a non-profit solar provider to low income families.

Chris Edgett – Director, Field Engineering
Before joining SolarCity, Chris worked with PowerLight Corporation, the world’s largest PV construction company. Chris created PowerLight’s construction management group and was responsible for implementing in excess of 25 megawatts of solar power projects scattered throughout the world. At SolarCity Chris’ responsibility is to oversee SolarCity’s construction practices with the goal of increasing quality and efficiency.

Jim Brady – Director, Electric Vehicle Services
Jim is responsible for the deployment of electric vehicle smart charging stations. The global objective is to have EV installations utilize solar power energy to complete zero emission charging at home and business. Charging Station deployments for Tesla Motors and V2G, vehicle to grid emerging projects are underway. He has over 15 years experience with planning utilities, including national network planning and engineering for Cingular Wireless. Jim has a BS in electrical engineering from Cal Poly, an MS in telecommunications from the University of Colorado at Boulder and is a state licensed electrical contractor. Jim supports planet friendly alternate energy solutions and smart home and vehicle concept initiatives.

Brian Sullivan – Director, Business Development
With over seven years of experience in the solar industry, Brian lends his knowledge to expanding SolarCity’s broad reach; including regional office expansion and channel partner development.  As the owner of Palo Alto Solar, Brian designed and installed over 300 solar installations in the San Francisco Bay Area.  Before being acquired by SolarCity, Palo Alto Solar was one of the most innovative photovoltaic companies on the peninsula; constantly driving the market price down.  Brian has a Bachelor of Science degree from the University of California, Davis.

Nicole Ratner – Director, Marketing
Nicole is head of SolarCity’s corporate Marketing and Brand development including advertising, events, creative services and PR. Prior to joining SolarCity, Nicole oversaw various marketing positions at some of the largest corporations in Silicon Valley. Most recently, she was a senior global advertising manager for Oracle Corporation, where she lead successful efforts to develop integrated global programs involving key media partners and analysts, and oversaw management of the company’s global advertising agency. Nicole has won numerous awards for her work, and holds a bachelors of science degree from the University of California, Davis.

Ben Tarbell – Director, Products
Ben is responsible for SolarCity’s new product development and deployment.  His goal is to bring innovative ideas and products to the solar energy industry that will help to make solar energy more reliable, cost effective and accessible.  Prior to joining SolarCity, Ben was responsible for product development at Miasolé, a thin-film solar cell start-up in Silicon Valley; he led the sustainable product design offering at IDEO in Palo Alto; and he worked at the clean tech venture capital firm Nth Power in San Francisco.  Ben has a BS in mechanical engineering from Cornell University, an MS in mechanical engineering design from Stanford University, and an MBA from Stanford University.  Ben’s commitment to the clean energy field extends to his volunteer work with GRID Alternatives, a non-profit organization that installs solar systems in low-income housing.

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